DAANIARAO
📈 Research
Market research
Objective:
To understand value proposition of building product for literary world.
Independent Bookstores up by 53% in 10 years
365k authors signed up on good reads
10% of substack readership are paid subscribers
Insight
In the US more and more readers and authors are moving towards more personalized and customized literary world platforms.
Questionnaires and Interviews
Objective:
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To gain a background understanding of reader/ writer interactions and virtual interactions on a broader scale.
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What are user needs for a peer-to-mentor service in the context of the literary world?
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Insight
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Social media plays a vital role in reader and writer interaction in today’s digital world.
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Users prefer to search for authors' notable works or literary genres.
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Users would like to see the in-depth bio of an author before they schedule a call.
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Users want to learn where the writer’s ideas and inspiration come from and their workflow.
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Users prefer communications besides other than audio because they can have a hard time connecting.
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Users build trust in new apps through data privacy and testimony.
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50% of participants had hesitations for the 1:1 stemming from social reasons
Competitive and comparative analysis
We tried gaining insight into the competitor space that Skolay is entering by conducting a Competitive and Comparative Analysis. We compared seven services to Skolay that offered similar content and features. The three platforms that seemed identical in features were Intro, HelloTalk, and ADP List.
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Hello Talk
Offers chat rooms in which users conduct text conversations to improve their language.
ADP List
Offers video chats for verified working professionals to help junior and aspiring designers with various career services.
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Intro
Users can book the world’s most in-demand experts and get advice over a video call.
Objective:
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Brainstorming features for Skolay and rating them against priority.
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Create alignment between UX designers and Skolay leadership.
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Develop project timeline.
💡 Defining our user
Lets meet Sam!
They love to interact with their favorite writers on social media and at in-person events to learn about their creative process and inspirations. However, Samuel feels that in-person author events can be impersonal, inconvenient, and anxiety inducing.
Sam needs...
- a way to have intimate and uninterrupted conversations with their favorite authors.
- a platform that provides trust, accessibility, and convenience while having these conversations.
Sam's journey
We also mapped out Sam's journey and his high emotions during all phases of his experience on Skolay. After completing the 1:1, Sam appreciates that they were able to have a conversation with their fellow, but they didn't have the experience they hoped and paid for. They could never recover from the lack of preparation and the jarring nature of how the call started.
We learned that through the initial stages of the journey, Sam feels happy or neutral, but once Sam starts preparing for the 1:1 with their fellow, their anxiety increases. This is where experience goes low.
Opportunity to improve.
A map of the scheduling 1:1 journey is broken into 7 phases: forming the 1:1 plan and executing the 1:1 plan.